How to Prepare a Pet Apparel Packaging Brief

Describe whether garments should be individually packed, folded, hung or presented another way. Show where a size sticker, tag or insert should go and provide the approved artwork.

Ask which neutral packaging, labels and inserts are available for the chosen style and quantity. A reference photo is a starting point, not confirmation of an option.

List each style, colour, size and corresponding label text or barcode if you use one. Check that information on the garment, bag and carton refers to the same variant.

If you have destination-specific packaging or marking needs, provide them in writing. The supplier can confirm which instructions it can accommodate and what information it needs.

If your business uses GS1 GTINs, GS1 explains that different size and colour combinations require different GTINs. Check your retailer’s requirements and your allocation before approving packaging; do not assume all pet clothing requires GS1.

Review the garment, fold, bag or other presentation, inserts and exterior markings together. Check that printed details are legible and that the packaging does not conceal essential buyer information.

Confirm materials, quantities, artwork approval, packing fees and any minimums for the order. Delivery terms are a separate part of the quotation.

Connect each product variant with the correct presentation.

1. List each confirmed style, colour and size alongside the quantity requested.
2. Specify the unit presentation, approved label text and insert, where applicable.
3. Provide barcode information if you use it and check that it matches the intended variant.
4. Describe the requested carton markings and any destination-specific instructions.
5. Approve a complete packed example and confirm fees, minimums and availability.

Can I add my own insert?

Ask for the selected order. Options, format, quantity and handling must be confirmed with the supplier.

Does branded packaging change the clothing?

Not necessarily. Packaging changes and changes to the garment itself should be quoted and confirmed separately.

Sources are cited for the limited topics described below. Supplier capabilities and product-specific claims still require confirmation.

• GS1: GTINs for size and colour variants: Distinguishing product variants when a business uses GS1 identification; not a blanket claim that all pet clothing must use GS1.